It all started with Gatorade’s “Is It In You?” commercial from the ‘90s. The bright colored sweat. A message about the drive and determination it takes to perform at the highest level. To celebrate the return of our iconic “Is It In You?” campaign, we collaborated with New York-based streetwear designer Eric Emanuel for a limited edition drop. The shorts capsule contains a custom branded pair of Eric Emanuel shorts and Gatorade sideline towel that represents the “Is It In You?” mentality.
Available 06/11 at 10:00 AM EDT on the Gatorade site.
