KITH x Tag Heuer Formula 1

Since its original release in 1986, the first series of TAG Heuer’s Formula 1 has been a trailblazer. It was the very first timepiece that bore the TAG Heuer name. The watch’s striking colors and daring design made it a favorite first watch among those who would go on to become diehard collectors, which was the case for Ronnie Fieg.

Kith partners with the Swiss watchmaker to bring back this iconic piece in new, upgraded materials and limited quantities.

In honor of the F1 Grand Prix in Miami this weekend, Kith & TAG Heuer will be launching the collection early at their respective Miami stores this Friday 5/3 ahead of the global launch on Monday 5/6.

Available Monday 5/6 at all Kith shops, select TAG Heuer boutiques, 11AM CET/EST on,, & the Kith App.

The release at Kith stores will be first come, first serve. The launch will be via drawing only, which is now live on the Kith App.

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