Today, adidas Basketball unveils the latest iteration of the Dame franchise with the Dame 9, an extension of Damian Lillard’s continued success with his signature shoe line.
The Dame 9 is the lightest Dame release to date and is designed to meet the demands of the athlete whose game is always on, with innovative features catered towards the most powerful athletes:
14.5 oz: Lightweight to increase mobility
Internal Lycra Bootie: Comfortable yet stable internal construction at ankle for support throughout cutting and jumping
Lightstrike: Lightweight and zoned cushioning in the midsole to protect the foot and reduce weight
Strategic Grip: Multi-directional pattern & density outsole customized for agility, grip and comfort through cuts and foot striking
Total Torsion: Stiffness and support throughout the entire full- length foot to maximize force transfer
Nubuck Toe Cap: Reinforced durability and protection on high abrasion area
Following up from their highly coveted collaborative take on the Dame 4, Dame 9 will once again partner with BAPE®, taking on the Japanese label’s signature aesthetics and bringing them to the innovative basketball sneaker in two of BAPE®’s iconic colorways: One in green with gold accents features a gum outsole, a black midsole and a green ABC CAMO on upper with ABC LINE CAMO on collar, while the one in red with gold accents has a red outsole, a black midsole and a red SOLID CAMO on upper with ABC LINE CAMO on collar. A third friends and family iteration boasts a USA inspired colorway with a tonal SOLID CAMO upper with ABC LINE CAMO on collar and gold accents. Each pair comes replete with custom co-branded and tonal BAPE® CAMO sock liners and alternate laces and arrives in a special co-branded box.
The full collection is then rounded out by a selection of apparel pieces including a reversible mesh black SOLID CAMO jersey with adidas’ Dame logo on one side and BAPE®’s iconic college graphic on the other, matching mesh black SOLID CAMO shorts, co-branded socks, and a special edition Damian Lillard BABY MILO® t-shirt.
The accompanying campaign videos showcase Dame’s continued dependability and uncovers his always-on mindset that delivers both on and off the court. It captures how Dame applies the same mentality that he has on the court to every moment of his life.
“Whether you’re making headlines in clutch moments or just pulling up in style, we’ve got you,” says Damian Lillard. “This shoe is built for endurance, embodying the relentless grind and dedication it takes to rise to the top. It’s for the grinders, the dreamers, and everyone ready to elevate their game. It’s always Dame Time.”
The limited edition adidas and BAPE® for Damian Lillard collection will retail for $25–$160 and will be available on CONFIRMED , the adidas App, via selected retailers, and BAPE.COM on August 31, 2024.
