On, the innovative sportswear brand from Switzerland, introduced LightSpray™, a revolutionary new performance footwear upper technology. Developed at the On Labs in Zurich by an internal team of innovators, this marks a new era of innovation in footwear production and performance. The technology will make its first appearance in the Cloudboom Strike LS (LightSpray™), high- performance running shoe.
LightSpray™ uppers aren’t built like traditional shoe uppers. They’re precision made in a fast, one-step manufacturing process, automated by a robotic arm at the On Labs in Zurich. The result is a one piece upper that is ultra light and provides exceptional fit and support, making it ideal for race day. The ultra-thin and seamless design minimizes distractions and even eliminates the need for laces.
The revolutionary LightSpray one-step manufacturing approach also paves the way for more sustainable manufacturing in the future. The fully automated process reduces waste and produces an upper with 75% fewer carbon emissions than On’s other racing shoes. The process enables faster production of high-performance shoes with less waste, and offers the potential to make shoes closer to the customer. It also creates new opportunities for circular manufacturing and products, thanks to its construction from a single recyclable material and the assembly process that eliminates the need for glue.
On athletes were intimately involved in the design and testing of this technology and shoe. Earlier this year, Hellen Obiri, 4x World Champion runner and winner of the marathons in Boston and New York City, wore a development version of the Cloudboom Strike LS when she won the Marathon in Boston for the second year in a row.
This summer, the automated production unit that makes LightSpray™ technology will be taken on the road for live manufacturing demonstrations. Consumers can watch shoes being made featuring LightSpray™ technology at the On Labs Paris pop-up at 27 Bd Jules Ferry, 75011, Paris from July 27th to August 10th and from August 28th to September 8th. The Cloudboom Strike LS was initially released and made available to the public in April and will be available again in Fall/Winter 2024. Interested consumers can sign up at on.com/lightspray to be notified of the availability of the Cloudboom Strike LS in different markets.
