adidas Teases 2017 Collaborations

The Sneaker Exchange will offer a new platform for collaboration.

Introducing the adidas Consortium Sneaker Exchange, a brand new concept for 2017 with the essence of collaboration at its core.

Building off the success of 2016’s Consortium Tour, we will develop the notion of partnership by pairing up retailers to collaborate with both each other and ourselves to offer something new and wholly unique.

Collaboration is an evolving concept; good collaboration is not solly based on the calibre of the parties nor simply the quality of the eventual product, but on the information exchanged. Successful collaboration requires successful communication; working to overcome differences in geography, aesthetics or language to establish common ground and shared narratives. The results are top-level executions upon which both parties left their firm mark.

The Sneaker Exchange will offer a new platform for collaboration, celebrate the strength of the international sneaker community and raise Consortium models to a new level.

Our partners include Alife, A Man Maniere, Bodega, Colette, END, Foopatrol, Fruition, Invincible, Juice, Kith, NAKED, Overkill, Packer, SlamJam, Sneakerboy, Sneakersnstuff, Social Status, Solebox, UNDFTD, United Arrows & Sons, Starch and Wish.

Source: adidas Originals

More from Phillip Cendana
0 replies on “adidas Teases 2017 Collaborations”