adidas will deliver the first collection of watches designed with inspiration from adidas Originals, taking hints from the evolving relationship of sport and street culture. The collection features a range of diversely styles watches: ARCHIVE, PROCESS, DISTRICT and CYPHER.
The ARCHIVE is designed with inspiration from adidas’ rich heritage and nods to the simple times at the dawn of the digital era. An antidote to today’s gadget-fueled age of information overload, ARCHIVE M1 offers a modern and progressive interpretation of a timepiece that feels familiar, yet new.
With a clean and understated approach, the PROCESS features five watches that re-frame definitive timepieces through modern adidas perspective and refined authenticity. Evolving classic watch silhouettes, PROVESS M1 and PROCESS L1 feature an elevated appeal grounded in everyday sensibility and utility.
Taking a measured approach to telling time, DISTRICT timepieces feature a classic, round silhouette and simple three-hand movement resulting in an iconic, analog watch for daily wear. The pair of watches are Bauhaus-inspired and infused with adidas DNA for a contemporary and modern approach.
Crafted with purpose, the CYPHER range is pure in its approach for a bold and honest take on time telling. An expression of utility and structure, the pair of watches feature unidirectional and indexed bezel and a modern case that is functional in style and void of excess.
The full range of watches are available globally today at www.adidaswatches.com and in March 2018 at adidas Originals locations in LA, Chicago, London and Paris. The collection ranges in price from $100.00 – $190.00.