The Shrine Brand announced today that they are partnering with NBA Entertainment for an exclusive product collaboration during NBA All-Star Weekend in 2015. The collaboration will include a special product promotion featuring a limited edition Shrine Weekender Sneaker Backpack with the NBA All-Star logo. Shrine will have the exclusive opportunity to giveaway the special NBA-branded bag to every celebrity participating in the official All-Star Weekend events. This includes participants in the celebrity basketball game and all halftime performers at each event.
NBA All-Star Weekend is set to take place February 13-15, 2015. The Brooklyn Nets will host NBA All-Star Saturday Night at the Barclays Center in Brooklyn, NY and the New York Knicks will host the NBA All-Star Game at Madison Square Garden in New York City. For more info, check out the site The Shrine Co.