LRG will reveal eleven designers’ takes on its iconic DEAD SERIOUS hoody at ComplexCon 2024, taking place at the Las Vegas Convention Center November 16-17. The LRG DEAD SERIOUS hoody is an iconic brand staple that has been part of LRG’s design legacy for more than 25 years. It was famously worn by YE (Kanye West) at Paris Fashion Week in 2006, and recently worn by ComplexCon curator and headliner Travis Scott. The Dead Serious hoody will be available for sale at ComplexCon alongside other exclusive items from LRG, including a skateboard, baseball bat and batting gloves.
LRG partnered with these designers and artists that are friends of the brand for the “Streetwear is Dead (Serious)” installation:
– Alex James (Pleasures)
– Round Two by Sean Wotherspoon
– Sean Wotherspoon (Wotherspoon Design)
– Han Cao (Revenge)
– Nicky Diamonds (Diamond Supply Co)
– Half Evil
– Tyler Earley (LOSTHILLS)
– Fred Saint Foster
– Bobby Hundreds (The Hundreds)
– Shane Gonzales (Alice Hollywood)
– Desto Dubb (Awful Lot of Cough Syrup)
“The Dead Serious hoodie was the holy grail of my early teenage years. It was one of those pieces I would stare at online for at least two years before I was finally able to find and buy my own. When I did get my hands on one, I never took it off and wore it in class zipped all the way up, every day, resulting in several in school suspensions and teacher parent conferences. This is for 13-year-old me if anything, and hopefully a younger generation can appreciate the importance of this as well.” – Shane Gonzalez
“I never got to meet Jonas. But I got to meet him through his work. Although LRG and The Hundreds have lived two different timelines, our legacies are intertwined in the culture. Our interpretation of the iconic Dead Serious hoodie memorializes our greatest hits as one. When worlds collide…” – Bobby Hundreds
“LRG was one of the founding fathers of the big shift into streetwear for fashion. Watching them as a young kid do their thing and Jonas breaking barriers for the minorities was inspiring. Definitely opened my eyes to how far you can take things with hard work and the right dream. The dead serious skeleton hoodie was one of those icons that you couldn’t not see every time you went online haha, the only hoodie that could go to battle with the BAPE zips. Honored we get to put our twist on an icon of our childhoods. Full circle moment.” – Han Cao, REVENGE
“I remember my first time seeing someone wearing the Dead Serious Hoodie. I remember buying my first bootleg Dead Serious Hoodie at the Mall. I remember buying my first REAL one from Social Study in Frederick, MD and now I can say I Remember creating my OWN Dead Serious Hoodie with LRG. CRAZY HOW THE WORLD WORKS!” – Sean Wotherspoon
“To me, LRG is streetwear royalty. They’ve played a crucial role in the evolution of streetwear, expanding our minds and merging fashion with hip-hop culture. As a kid obsessed with fashion and music, LRG’s designs and campaigns had a huge impact on me. It’s an honor to be part of this project so many years later.” – Fred Saint Foster
