The North American International Auto Show (aka Detroit Auto Show) wrapped up its first-ever indoor and outdoor event, attracting hundreds of thousands of car buyers and families. Raising important dollars for charity and infusing the community with a significant economic boost. The inaugural September show represented a 12-day Detroit mobility immersion with a reenergized consumer and community focus. A variety of brands debuted vehicles for the first-time, including the seventh-generation Ford Mustang, 2023 Chrysler 300C, Special Edition Chevrolet Equinox EV, Cadillac LYRIQ, Dodge Charger Daytona SRT Concept and Dodge Hornet, 2023 Toyota Crown, Subaru Ascent and Solterra, Lexus Electrified Sport Concept and Lincoln Model L100 Concept. The show also featured displays of bold new vehicle technologies, particularly in the EV space.
“Auto shows around the world have changed dramatically since 2020, and we reimagined everything about the show to position it for the future,” said Detroit Auto Show Chairman Joe Lunghamer.
