adidas Futurecraft 3D: For creators. By creators. This is Futurecraft 3D. It is our approach. It is our direction. It is our journey. Futurecraft 3D is a prototype and a statement of intent. We have developed proprietary 3D printing technology, delivering a “first of its kind” product in an entirely new way. Our 3D-printed material not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete. Creating something totally new is a journey, and we’re excited to have you come along with us.
