Toyota Motor North America announces the all-new, 2026 RAV4. For its sixth generation, America’s best-selling compact SUV will be available in three new designs that include Core, Rugged, and Sport styles – among which include a new-look Woodland grade and the U.S. market’s first-ever RAV4 GR SPORT model. The 2026 RAV4 also joins Toyota’s ever-growing list of exclusively electrified models, as it will be available in a choice of Hybrid Electric Vehicle (HEV) or Plug-in Hybrid Electric Vehicle (PHEV) powertrains. RAV4 also launches new technologies for Toyota, including the Arene software development platform, a new version of the Toyota Audio Multimedia system, and updates to the Toyota Safety Sense active safety suite.
“At Toyota, customer choice is paramount,” said David Christ, group vice president and general manager, Toyota Division. “With three distinct styles, two highly efficient electrified powertrains, and available Front- or All-Wheel Drive, the all-new RAV4 offers something for everyone and is ready to take on all of life’s adventures.”
The 2026 RAV4 Core design combines a sleek, paint-matched grille, with Toyota’s signature hammerhead front end for a modern take on RAV4. Wide overfenders with black cladding and an ascending belt line with chiseled body panels complement its SUV proportions. Wheel combinations vary, with 17-, 18-, or 20-inch wheels available, depending on the grade. Core models include the well-equipped LE, XLE, and Limited grades.
The Rugged design is exclusive to the outdoor-inspired Woodland model, which now becomes a standalone grade to the RAV4 lineup. For the Rugged design, the peak of the hammerhead front end is slightly raised and its black, split upper and lower grille with integrated Rigid Industries LED lighting give it an adventurous look. The model also stands about a half inch higher due to standard All-Terrain tires, has standard raised roof rails with crossbars, and a 1¼ -inch rear activity mount for travel-ready versatility. The Woodland grade will have standard AWD and be available in a HEV or PHEV powertrain.
At the forefront of the Sport designs is the RAV4 GR SPORT. Designed with input from the TOYOTA GAZOO Racing engineering division, it takes inspiration from motorsports for a model that is an expression of driving enjoyment. It prioritizes handling, with a GR-tuned suspension and power steering, enhanced body rigidity, and summer tires on unique 20-inch wheels with increased offset. It will be exclusively available with a PHEV powertrain and has a GR Functional MATRIX grille, along with front and rear wing-type spoilers for aggressive style. The XSE and SE grades round out the Sport designs. They will be available in HEV or PHEV powertrains and a choice of FWD or AWD depending on grade and have up-to 20-inch wheels, blue interior stitching, and available two-tone paint.
The new RAV4 comes in PHEV and HEV models, with the PHEV models featuring a newly developed Plug-in Hybrid System that combines a high-capacity drive battery and high-output charger compatible with Toyota’s latest sixth-generation hybrid. The HEV system increases output over the prior generation, climbing to 236 combined system net hp on AWD models (219 combined system net hp previously). RAV4 hybrid will also be available in FWD for the first time, and will have 226 combined system net horsepower, a 23 hp improvement over the prior generation’s 203 hp FWD gas model.
The latest PHEV system also adds output, with up-to an impressive 320 combined system net horsepower, up 18 hp over the outgoing system. Variety is also the name of the game for PHEV models, moving from two to four grades in model year 2026, with the Woodland and GR SPORT models joining the previously available SE and XSE. All PHEV models will have standard AWD. The PHEV model also increases its all-electric driving range to a manufacturer’s estimated 50-mile range rating. The PHEV XSE and Woodland grades will have DC fast charging, capable of charging from 10% to 80% in approximately 30 minutes*.
New 2026 RAV4 models are expected to start arriving at Toyota dealerships across the U.S. later this year, and pricing will be announced closer to on-sale date.
