Positioned at the intersection of nostalgia and modernity, Ebbets Field invites you to explore its transformative rebrand, launching today March 18, 2025. This shift reimagines the brand’s 37-year legacy, evolving from a pure sportswear label into a sportswear-inspired menswear line that bridges its storied past with contemporary design.
The new line includes versatile staples such as tailored jackets, premium knitwear, and refined trousers, all inspired by vintage sports uniforms but elevated for modern wearability.
Guiding Principles:
Time-honored craftsmanship: Faithfully representing history through meticulous attention to detail and premium materials. Authenticity & storytelling: Every piece is inspired by archival storytelling, connecting wearers to cultural and historical narratives. Quality as standard: Built to last, using the finest fabrics and time-tested techniques. Community & representation: Amplifying underrepresented voices, celebrating diversity, and honoring trailblazers past and present. Vintage meets premium: Reinterpreting classic menswear with a modern touch, evoking luxury through heritage-inspired designs
Jerry Cohen’s Vision:
Jerry’s vision for Ebbets Field Flannels is to honor its rich, 37-year old legacy while evolving to meet the needs of a new generation. By staying true to its roots in authentic craftsmanship and historical storytelling, the brand is embracing a fresh, modern direction with a creative team poised to propel it into the future. This rebrand represents a commitment to innovation and quality, ensuring Ebbets remains a leader in its space while expanding its appeal beyond nostalgia.
About Sunny Chang, Design Director at Ebbets:
Sunny brings over a decade of experience in the menswear industry, combining his expertise in product design, development, and business management. With a deep passion for heritage-inspired design, Sunny has made a name for himself by blending timeless craftsmanship with contemporary style. His extensive background equips him to lead the reimagination of Ebbets’ classic sportswear, transforming it through a modern menswear lens while staying true to the brand’s storied legacy.
As Ebbets’ Design Director, Sunny leads a dynamic team, overseeing every aspect of the brand’s relaunch. He curates and designs a thoughtful collection inspired by vintage sportswear with elevated modern wearability. By redefining the brand identity, Sunny ensures it aligns with the new vision, honoring Ebbets’ heritage while resonating with today’s audience. His creative direction shapes compelling visual storytelling through photography, while his work on launch campaigns celebrates the brand’s redefined direction, amplifying its cultural and historical significance.
Shop the new collection here.
