Ten years after their first team-up, PUMA and Sophia Chang are back together.
Multi-hyphenate creative, illustrator, and storyteller, Sophia Chang looks to women’s basketball as the inspiration for her new collection of footwear and apparel. Guided by principles of inclusivity, diversity, and female allyship, Chang’s approach is heavily inspired by her community. Elevated through Chang’s lens, classic court silhouettes come with collegiate detailing, custom graphics, and pastel tones. Continuing the basketball motif, the Suede and Palermo sneakers round out the timeless range.
As an illustrator, Chang infuses the collaboration with her own hand-drawn visuals, which appear throughout the capsule. The Basketball Jersey and Knitted Bucket Hat come with a playful dribbling graphic, while a montage of illustrations appears on the Wide Leg Pants as well as the Cross Body Bag. The collection is highlighted by the Reversible Bomber which features letterman-inspired details and a special liner that is adorned with more of Chang’s signature illustrations.
Rendered in a pastel “Zen Blue” shade, the collection’s Suede continues Chang’s hand-drawn aesthetic across the shoe’s upper and tongue, while the “Grape Mist” Palermo features illustrations inset into the PUMA Formstrip.
Chang is featured in the campaign alongside two members of her local community of creatives, both styled in the new collection: Bethany Brill, designer and founder of Teddy Studios, and Bukunmi, creative director and photographer.
PUMA x Sophia Chang is available starting March 23, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers.
