Today, Ford and Sydney Sweeney, in collaboration with Dickies, launch a new workwear line. This follows the initial launch of Ford x Sydney Sweeney earlier this year; the workwear collection was in high demand, with the most popular items selling out in under 36 hours, prompting a restock.
The collection is Inspired by Sweeney’s experiences growing up in a family of mechanics and her 1965 Mustang, affectionately named “Britney,” after the original color, “Brittany Blue.”
The new workwear line, which blends style with functionality, includes: denim coveralls, a racing jacket, a corduroy hat, a t-shirt and a keychain, all manufactured by Dickies.
“For nearly 60 years, Mustang has represented freedom and self-expression. Collaborating with Sydney and her love for her 1965 Mustang celebrates what that can look like. For Sydney, it meant embracing a new hobby to restore the vehicle of her dreams, and designing a clothing line that makes women feel comfortable and empowered to do the same,” says Erica Martin, Ford marketing communications manager
To showcase the collection, Ford enlists the help of female auto-restoration enthusiasts Adri Law, Gelica Peralta, Sandy Rancatore, Isabelle Rosa, and Lauren Fox. They will appear in an online lookbook modeling the apparel, which will be available for purchase at merchandise.ford.com.
The lookbook will also provide step-by-step instructions for basic vehicle maintenance, changing a car battery and checking tire pressure, brake fluid, and oil.
“I love working in the garage and was so excited to partner with Ford on a clothing line that’s comfortable in and out of the shop,” said Sweeney. “I was so thrilled that Ford wanted to use auto enthusiasts to model the clothing and create content that teaches people how to do basic maintenance tasks on their vehicles. Being able to take my car into my own hands has been so empowering for me – and I hope this can inspire others who may have never considered working on their vehicle themselves to give it a try.”
As part of the workwear launch, Ford is offering an exclusive first glimpse of Sweeney’s baby blue vintage Mustang. Sweeney will also share her restoration plans and demonstrate a tune-up from the garage.
The Ford x Sydney Sweeney workwear line is now available for purchase on merchandise.ford.com.
