Igloo welcomed Joseph “Da Rulk” Sakoda as their newest brand ambassador. Da Rulk, a world-renowned celebrity trainer, has helped improve the physical fitness of superheroes on the big screen and real-life superheroes, like America’s elite special forces and local first responders.Hailing from Hawaii, Da Rulk holds a background in kinesiology and biomechanics. As a raw functional trainer, he is best known for providing a comprehensive workout curriculum without the specific need for equipment or a gym. With a clear focus on real-world functional benefits, Joseph “Da Rulk” Sakoda takes pride in helping fictional and real-life superheroes.

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