Global sports brand PUMA today unveiled its Palace Guard line of basketball shoes, which pays tribute to the company’s proud basketball heritage by reinventing a classic from the 1990s. With the Palace Guard OG and the Uproar Palace Guard, this line puts a modern twist on the original Palace Guard shoe, a red and blue colorway named in honor of a legendary NBA arena: The Palace of Auburn Hills in Detroit.
“PUMA is a global sports brand that has been around for more than 70 years, and it’s important for us to honor our history while bringing new ideas that will help to define our future – and the new Uproar Palace Guard does just that,” says Adam Petrick, PUMA Global Director of Brand and Marketing. “The original Palace Guard was worn by NBA legends in the late 80’s, and we look forward to having both the original and the new version being a part of basketball and streetwear culture in the coming years.”
In the late 80’s and early 90’s, the Palace Guard OG earned its place in the professional basketball landscape as it gave players, such as Detroit Pistons Hall of Fame Point Guard Isiah Thomas, an edge on the court. After the Pistons moved to The Palace of Auburn Hills in the late 1980s, they also won their first two NBA championships in 1989 and 1990.
Now that PUMA has re-entered Basketball after some 20 years of absence, the 2019 model brings a revamped approach to this original glory. Fitted with Trinomic technology on the heel and a padded collar for enhanced comfort, the microperforated toe and quarter panel provide additional cushioning. Completing the look is a 3D Basketball logo on the tongue and a red and blue color scheme that honors Detroit basketball.
The Uproar Palace Guard is a sneaker as wild and aggressive as the 90’s style that inspired it – but with a modern twist. The shoe boasts custom cushion tech strategically placed for highlight-level energy and maximum grip for sharp cuts and sudden stops. Its dynamic lacing and fit system also have anchor points on the collar and through the forefoot to ensure a full and secure lock down.
The OG Palace Guard and Uproar Palace Guard sneakers are available for full release on March 8th.
