Incase, creator of design solutions centered on protection and mobility, today launches AllRoute, a collection of weekday-to-weekend bags uniting tech optimization with outdoor sensibilities.
The Incase AllRoute collection delivers two solutions, AllRoute Rolltop Backpack and AllRoute Daypack, that both easily transition from the workweek commute to weekend adventures, outside of the city limits. AllRoute isn’t only for the adventurer or only for the workday warrior, but a solution for both. Created for the adventurous lifestyles of today’s digital nomads, AllRoute unites comprehensive outdoor features, including lightweight, durable water-resistant ripstop nylon exterior to repel the elements, with commuter necessities, including dedicated 15” MacBook Pro and tech storage, all while upholding Incase’s sleek and minimal design principles.
“We wanted to strip the standard bag down to the essentials and only add features that would improve all aspects of the bag experience,” said Kenji Okada, Incase Director of Soft Goods Design. “Our process involves continually simplifying through each prototype and focusing on the essential elements—a constant refinement so we rid the bag of unnecessary features and end up with a clear and intentional product.”
Precisely crafted with ultra-lightweight ripstop nylon, resistant to water and wear or tear over time, and water-resistant zip closures, both bags provide intentional functionality with an emphasis on essential elements for enhanced usability outdoors and indoors. Select product details include:
AllRoute Rolltop Backpack
Top-loading rolltop opening to main compartment secures shut with Fidlock snap buckles and water-resistant zippers
Independent, zippered access to MacBook compartment through back panel
Back panel with performance cushioning for comfort and added laptop protection
Two dedicated water bottle side pockets
External carrying bungees
Ideal for 1-2 day treks
Storage for devices, including up to a MacBook Pro 15”, iPad, battery banks, cables, charges and smaller accessories
AllRoute Daypack
Performance cushioning lined back panel and shoulder straps for premium and ergonomic comfort
Two dedicated water bottle side pockets and quick-access front pocket
Large main compartment for documents and other necessities with dedicated accessory pockets and MacBook Pro 15” storage
AllRoute Rolltop Backpack (MSRP $159.95) and AllRoute Daypack (MSRP $99.95) are now available for purchase today on Incase.com in Desert Sand and Black.
To learn more about the creative process behind AllRoute visit, The LEAF.
