BIKETOWNpdx Sneaker Bikes

Nike forms a new partnership with the City of Portland.

Nike-biketownpdx-001

For more than 40 years, Nike has called the greater Portland area home. Beyond centering its headquarters in the region, the company has both committed to and developed strong ties within the community.

Nike_BIKETOWN_det_009_rectangle_1600

Nike extends this heritage through a new partnership with the City of Portland, including the Portland Bureau of Transportation, as the sole sponsor of the City of Portland Bike Share Program called BIKETOWN. The partnership, which includes $10 million over five years, will increase the number of bikes in the Portland Bike Share Program from the 600 that were initially planned to 1,000. Additionally, Nike is contributing designs for BIKETOWN’s stations, the visual bike identity and digital branding.

Source: Nike

More from Phillip Cendana
’47 Debuts Collection Honoring HBCUs
A crossover between sport, culture and lifestyle.
Read More
0 replies on “BIKETOWNpdx Sneaker Bikes”