This is Futurecraft. Cutting-edge craftsmanship for a revolutionary run. Tailored for you, by you.
Introducing Futurecraft Tailored Fibre, a revolutionary manufacturing technique that enables unique footwear designs to be modified to the individual needs of any athlete.
The new prototype is the next development in our obsession to allow athletes to improve through a combination of the craft of shoemaking and cutting edge technology. The machinery used allows for the look and feel of a running shoe to be completely changed with the fibres used in production being tailored around the foot.