To celebrate the power of women, Reebok hosted a women’s focused party last night to fuse the worlds of fitness and fashion together. Constantly challenging women to showcase their fierce, tough beauty, Reebok is passionate about connecting females from all walks of life. The evening celebrates Reebok’s heritage as a lifestyle fitness brand by bringing music, fashion, and fitness to life under one roof.
Reebok fused music and fitness to inspire New York’s fashion and fitness crowds through some of the coolest new workout trends, accompanied by a live soundtrack from rapper YG and DJ Virgil Abloh. Guests were also treated to an exclusive showcase of brand new Reebok Women’s product which will be available this fall exclusively at luxury fitness boutique, BANDIER.
Tapping into BANDIER’s engaged audience of fashion-forward brand adopters and fitness enthusiasts, Reebok strategically partnered with BANDIER to launch the upcoming SS16 CrossFit capsule collection. BANDIER will be first to market for 3-6 months on a Japanese-inspired Puritsu CrossFit capsule collection, including 11 items exclusive to BANDIER stores.
A true celebration of female empowerment, BANDIER founder and influential entrepreneur, Jennifer Bandier, and iconic beauty and swimwear model, Hilary Rhoda, were on hand to share their approaches to fashion and fitness alongside the inspirational Catherine Marshall, Director of Reebok business development.
