It is with great excitement that Maison Hennessy unveils the Very Special 2021 dual limited edition in collaboration with Laurent and Larry Bourgeois, the urban movement creators known as “Les Twins.” Far more than a classic collaboration, this Hennessy Very Special partnership marks a brand-new horizon and a groundbreaking meeting of minds.
Cultural icons in their own right, Hennessy Very Special and Les Twins created a multi-media collaboration around the tagline “Move Out Loud” to celebrate French heritage and the pioneering spirit. This movement creates an exceptional, inclusive platform for artistic expression through live dance and video, music and fashion.
The collaboration between Hennessy Very Special and Les Twins is a story of many firsts. As an artistic interpretation, it stands as the most expansive to date, touching on all the key steps of cognac-making through multiple mediums. Using motion capture technology, Maison Hennessy preserved the exhilarating energy of Les Twins’ live performance and transposed those digital images into an original limited edition concept.
For the first time ever, a single limited edition of Hennessy Very Special is represented by two complementary graphic designs: each bottle features a likeness of either Laurent or Larry, rendered as captured digitally, with all their signature energy and a QR code that opens up the many facets of this movement experience to all.
In the same vein, Hennessy Very Special by Les Twins also features noteworthy reinterpretations of the cognac’s visual identity and codes. Foremost among these is the iconic bras armé which, for the first time since Hennessy’s founding in 1765, now appears in double. Likewise, this limited edition of Hennessy Very Special restyles its typography after that of Les Twins, a striking bridge between time-honored tradition and contemporary culture. And while the digital experience is a key ingredient in the concept for the Hennessy Very Special in Motion by Les Twins limited edition bottle and packaging, capturing the dancers’ movements was just the beginning.
The Hennessy Very Special in Motion by Les Twins collaboration will be unveiled starting September 2021 with the fashion capsule launch in November 2021.