After a decade of being an iconic accessory brand focused on bracelets, Rastaclat is transitioning into a multicategory label with a new collection of unisex tees and headwear.
With back to school on the horizon, the moment for student life returning to normal is a momentous one,and with it comes a fresh perspective on the world and the desire for apparel that speaks to their belief systems. Rastaclat is now giving their community the chance to wear their heart on their sleeve, with styles designed to bring more positivity into their lives and others.
Each of the unisex styles has a motivational and optimistic undertone to them, which builds on Rastaclat’s mission to inspire the World to Seek the Positive. Think a tee with a ‘Do Good For Yourself and Others’graphic on the back + hoodies and tees with ‘Seek the Positive’ transcribed on either the front or the back. Iconic baseball hats embroidered with ‘Create Change’, ‘Seek the Positive’ or a bracelet-clad peace sign round out the collection. Along with tees and headwear, a little dose of positivity can be added anywhere with the addition of sticker packs and a selection of fun pins.
“We have spent nearly a decade building a community of individuals that respect and connect with the intersection of fashion and purpose. We have great insight and conviction that developing products with a larger canvas of storytelling such as apparel and essential accessories will give us an opportunity to deliver our message and inspire our community in a more forward-facing manner and allow our community to engage with our brand on a more frequent cadence,” said Founder & CEO Daniel Kasidi.
This launch will be sold exclusively on Rastaclat.com, with plans for future expansion into retail channels and international distribution.