Igloo welcomed Joseph “Da Rulk” Sakoda as their newest brand ambassador. Da Rulk, a world-renowned celebrity trainer, has helped improve the physical fitness of superheroes on the big screen and real-life superheroes, like America’s elite special forces and local first responders.Hailing from Hawaii, Da Rulk holds a background in kinesiology and biomechanics. As a raw functional trainer, he is best known for providing a comprehensive workout curriculum without the specific need for equipment or a gym. With a clear focus on real-world functional benefits, Joseph “Da Rulk” Sakoda takes pride in helping fictional and real-life superheroes.
“Da Rulk is such an inspiring person. Not only does he positively impact the physical health and well-being of first responders through purpose-driven movement programs and training, but he’s one of the most energetic and fun personalities we have the pleasure of working with…also he somehow stays in the most incredible shape while fueling himself with a diet that we think mostly consists of donuts!” – Brian Garofalow, Chief Marketing Officer at Igloo.
“I’m excited to join Igloo in making things even cooler this summer. Staying hydrated and having the ability to keep food and drinks fresh and cold wherever I need to be is a necessity for working with actors on set and first responders in the field. It’s an honor to work alongside a team that values physical and mental health and first responders within the community. Looking forward to what’s to come with Igloo!” -Da Rulk.