Selena Gomez and PUMA are back with a second collection: inspired by Selena’s rise from her hometown of Grand Prairie, Texas to her fast-paced life today based in Los Angeles, the SS19 collaboration features two brand-new shoe styles, laidback apparel and travel-ready accessories. Made for move makers, influenced by the global girl who doesn’t just travel the world, but fearlessly leaves a mark on it.
The creative direction was inspired by Selena’s personal style and attitude. She was looking to create pieces that looked amazing, but comfortable enough for everyday use – mixing the energy of sports with the self-expression of street fashion. The different pieces can be mixed and matched to create personalized looks to match any mood throughout the day.
“I’m in love with this collection, because it’s inspired by my life,” said Selena Gomez. “I obviously wanted to create something that matches my lifestyle and that shows the real me – I’ve said it before, I need something that’s comfortable and flattering, pieces that I can just put on and give the impression it took me hours to plan. My favorite thing about it is that it gives different nods to me, to my history. The graphics show the places that hold a special piece in my heart, my birthday, my tattoos, my identity.”
The collection was inspired by the sights she has seen, the places she has lived in and the people she has met. Unforgettable stamps that remind her of where she’s been and the exciting possibility of where she’ll go next. The pieces feature different graphics that nod to these locations that have a special place in Selena’s heart, in addition to her birth date, coordinates and symbols that are important in her life. The collection comes with a couple of brand-new styles, one of them: the SG Slip-On leaves the shoelaces behind and makes way to an easy-to-wear style, launching now in Glitz (white with a sunrise inspired gradient), and Sunrise (a full sunrise inspired gradient on the upper).
Furthermore, there are also some fan-loved silhouettes such as the SG Runner and the Cali. The SG Runner Ice is a relaxed blend of Selena’s personal style and PUMA’s classic court and running shoe. It features airy colors and a timeless design for a laidback vibe wherever you go.
Come along for the ride in the new SG x Cali, with a premium material mix, a kickass platform, and twin hoop and loop straps, this kick will be available in three different color options. The great thing about this style is that it comes in preschooler sizes, making this silhouette age-appropriate for everyone. Selena’s favorite is the SG x Sweatshirt, it’s the perfect cropped staple piece. This oversized, off- the-shoulder sweatshirt hits right around the ribs, featuring boxy sleeves and subtle colored graphics on the front and back.
The SG x Romper features durable sweatshirt material with capped sleeves and hand pockets, adjustable draw cords, back halfmoon cutout, and bungee zipper opening. The SG x Jacket is a fully-lined, breathable layer made to move, it features adjustable waist buckle, sleeves, and hood; the statement graphics on the back will make sure you’re seen and remembered wherever you go. The SGxPUMASS19 Collection will be available globally on May 15th at PUMA.com and selected retailers worldwide.