LEUS is continuing to pioneer the towel lifestyle through a limited edition capsule collection with BEAMS GOLF in Japan. The BEAMS GOLF x LEUS capsule collection includes new versions of the recently launched LEUS Golf Caddy Towel, as well as the LEUS Golf Tri-Fold Towel, which previously was only available in the now sold out LEUS x THE PLAYERS Championship colorway. The BEAMS GOLF x LEUS collection will launch this week and be available exclusively through BEAMS GOLF retail locations in Japan and BEAMS’ online retail store.
The LEUS Golf collection translates LEUS’ unique vibe and performance-driven innovation into purposefully designed towels for golfers. LEUS’ capsule collection with BEAMS GOLF includes three new colorways of the LEUS Golf Tri-Fold Towel, as well as three matching colorways of the LEUS Golf Caddy Towel.
LEUS’ collaboration with BEAMS GOLF is just one in a series of notable brand alliances LEUS has been a part of as of late. In addition to its LEUS X THE PLAYERS collaboration that came out earlier this year, LEUS has partnered with the non-profit Keep-A-Breast Foundation on a microfiber LEUS Active towel created to support education initiatives tied to breast cancer awareness. Previous activations have included an exclusive surf towel that was only available on site at the Surf Ranch in Texas, and a limited edition set of towels used courtside during the 2018 NBA playoff series.
BEAMS GOLF x LEUS Caddy Towel is constructed from an ultra-absorbent microfiber and features a waffle texture for effortlessly removing dirt and grime from club heads. An anti-microbial treatment amplifies the benefits of its health harmless Oeko-Tex® 100 certified microfiber and ink construction. LEUS’ unique printing process allows for potent designs and photo-quality prints to be seamlessly printed one side of the towel in a way that does not add the stiffness or crunch typically found on printed towels.
The BEAMS GOLF x LEUS Tri-Fold Towel is designed with the same quality as the Caddy Towel, but with a different intention in mind. Featuring an integrated carabiner so it can hang easily off a player’s bag, the Tri-Fold towel is constructed from health harmless Oeko-Tex® 100 certified cotton and inks, providing an incredibly soft touch when players reach for it. The tri-fold design ensures ample clean surface area for players whenever they need it.