With Opening Day just around the corner and on the heels of signing the largest contract in North American team sports history, LA Angels star Mike Trout is starring opposite Indianapolis Colts Pro Bowl QB Andrew Luck in BODYARMOR’s newest campaign, debuting today – “Disco Battle”. With NBA legend Kobe Bryant as Creative Director, BODYARMOR’s new spot shows Trout and Luck in a way you’ve never seen them before – busting a move on the dance floor. The commercial pokes fun at outdated decisions you should never make, saying you wouldn’t dance in a disco battle anymore so why drink an outdated sports drink. Who says Trout can’t be marketable?!
BODYARMOR is a premium sports drink designed for athletes, by athletes. With natural flavors and sweeteners, potassium-packed electrolytes, coconut water, vitamins and no colors from artificial sources, BODYARMOR isn’t afraid to call Gatorade out as being an outdated sports drink. This campaign is the third installment in BODYARMOR’s “Thanks” series, and following the announcement of their partnership with NCAA, becoming the official sports drink of the NCAA Tournament. With Kobe as one of the brand’s top shareholders, this is just the start of BODYARMOR’S continued exponential growth ahead.