Sports lifestyle brand, ’47 has debuted their newest collection honoring Historically Black Colleges and Universities (HBCU) across the U.S. The limited-edition capsule collection honors 12 HBCUs, including: Florida A&M, Hampton University, Howard University, Lincoln University, Morehouse College, Tuskegee University, NC AT&T, Grambling State University, Spelman College, Morgan State University, Bethune-Cookman University, and Clark Atlanta University.
To bring this collection to life, ’47 and stay silent PVD tapped influencer Alexis “Lexi” Felder, a Clark Atlanta University graduate, and Brandon “Jinx” Jenkins, a well-known journalist and on-camera personality across music and culture and serves as a co-host on State Of The Culture. Shot at the historic Morehouse College in Atlanta, Georgia, Lexi and Jinx exemplify the new collection as two grads of HBCUs themselves. “’47 is a brand that perfectly epitomizes the crossover between sport, culture and lifestyle. Working with them to honor these historic black colleges and universities, especially shooting this campaign at my alma mater Morehouse College, has been an incredible
experience,” said Jinx.
Product includes ’47’s signature ’47 CLEAN UP, a one size fits all relaxed fit cap, ’47 CAPTAIN, a structured, flat visor cap, ’47 SUPER RIVAL Tee, and ’47 HEADLINE Hood. In addition to recognizing these specific schools, ’47 also created an assortment of non-school specific HBCU headwear and apparel. Each headwear and apparel item features a HBCU logo design that was specifically created by ’47 for this capsule. The limited-edition collection retails from $25 – $60 and is now available online at www.47brand.com, in-store at ’47 Boston (286 Newbury Street, Boston, MA) and in various campus bookstore locations.