In celebration of the FIFA World Cup returning to North America in 2026, adidas has created a content piece that represents the future of soccer in the U.S. as it also aims to inspire young aspiring soccer creators to dream big through creativity. Filmed in Los Angeles, the project represents how adidas collaborates with local athletes, artists and storytellers.
Starring New York City FC and U.S. Soccer rising star Giovanni Reyna, the video highlights how the player uses his creativity to turn the city into a playground that features artwork from local illustrator and soccer enthusiast Geoff Gouveia. Most importantly, the content aims to inspire the young soccer player into becoming the future of soccer in North America as the U.S., Canada and Mexico unite to host the 2026 FIFA World Cup™.
This creative is an extension of the brand’s newest campaign, Creativity is the Answer, which is a call to action from adidas to the world. The brand is inviting athletes, musicians, artists and filmmakers from London, Los Angeles, Tokyo, Paris, Shanghai, New York City and host city Moscow to co-create and shape the brand narrative. These images, moments and content that adidas and makers create together will form the first-ever from adidas open-sourced campaign and real-time pulse of the world’s biggest sporting event.