Publish vs. Prince. Prince, an American-born leading global tennis brand and Publish, the high-end lifestyle brand, have partnered to launch a casual street wear fashion collection. The collaboration is set to unite a retro tennis aesthetic with today’s every day style.
The partnership with Publish came into fruition as Prince begins to launch into lifestyle apparel. Publish, a brand established around the principle of manufacturing styles that are classic and timeless in their sensibility, has made this an organic partnership for Prince. The strategic collaboration will meet the needs of the fashion and sport consumers, allowing the expansion of the brand’s reach. This will be Prince’s first foray into lifestyle apparel in the United States.
As we continue to expand into lifestyle apparel, it is important to collaborate with partners that have synergistic core values.
-Natasha Fishman, EVP of Marketing at ABG, owner of the Prince brand
Street sensibilities meet on-court concepts to create the unique “Publish vs. Prince” capsule collection. The first part of the collaboration is set to launch with a 24 piece streetwear apparel collection and will be sold at select retailers in the U.S. Paying homage to the iconic history of Prince, Publish reissues the classic signature ‘Ace Face’ in this capsule’s collection with a short sleeve, long sleeve, hoodie, and crew neck style. Additional styles include co-branded versus joggers, P-pocket short sleeves, “P” crewneck sweatshirts, and caps in the core color palette of black, white, green, and navy.
The Prince x Publish lifestyle apparel collection will range from $32 to $90 and will be available at select U.S. retailers and www.PublishBrand.com. The second Prince x Publish capsule is set to launch later in 2018.