HEX releases their newest collaboration with San Francisco-based artist, Aaron De La Cruz. The capsule is comprised of a duffel and backpack incorporating De La Cruz’s artwork in a reflective print; and a duffel and backpack utilizing a quilted interpretation of Aaron’s art. In addition there is a debossed, reflective phone case that fits iPhones 6, 7, and 8.
We are big fans of Aaron and his art. He’s a great guy and we felt like his aesthetic fit perfectly with ours. In the end, we made something really special together.
– Dan Maravilla, Co-Founder
“It’s pretty easy as to why I felt that working with HEX was the way to go,” says De La Cruz. “ I had been a fan of the brand, and I appreciated how they held no reservations on what I wanted to do in terms of having the collection align with my current body of artwork. I wanted to explore texture, surface and sculpture, allowing the audience to gain tangible access to what I do. I feel like we accomplished taking my art in 2 different and meaningful directions allowing for the interactive user experience I was after.”
The collection is available now at hexbrand.com. For more information on the Aaron De La Cruz collaboration and HEX’s extensive line of products, visit the website, or follow them on Facebook, Twitter and Instagram.
HEX will celebrate the launch of this collaboration with a launch party on Thursday November at 7:00PM at the HEX Store 804 S. Broadway, Los Angeles. Aaron will be in attendance and the products will be on sale.