Nike introduces the Nike NBA Jersey with NikeConnect – an unlock to real-time, personalized experiences activated through the combination of the jersey, a smartphone and the NikeConnect app.
Launching on September 29, this innovative marriage of apparel and digital technology gives NikePlus members and NBA fans access to incredible product, customized content and exclusive experiences through the NikeConnect logo on their jersey’s jock tag.
In the end, the Nike NBA Connected Jersey experience, as unlocked by NikeConnect technology, represents the first time that premium NBA content can be accessed through interaction with apparel.
The NikeConnect app is available for both Android and iOS 11 (iPhone 7 or newer; Android devices with NFC capability) globally. The Nike NBA Connected Jerseys launch September 29 at nike.com/nba, nbastore.com, a Nike store or team retailer near you.