KITH X COCA-COLA SUMMER 2017 LOOKBOOK

Kith and Coca-Cola reprise their partnership for the second time to release a fully-rounded co-branded collection. Inspired by ice-cold Coca-Cola and a perfect American summer, the Hamptons serve as the warm inviting backdrop for this narrative. Nostalgic Coca-Cola iconography is paired with updated silhouettes and fabrics to create a modern yet timeless aesthetic.

The collection includes a variety of men’s and women’s apparel that features original spins on iconic Coca-Cola graphics , including hoodies, tees, shorts, swim trunks, and quintessential summer accessories like slides, beach towels, and caps. There are also a few three-way collaborations, including exclusive partnerships with Converse, Oakley, Stance, and YETI. Kith and Coca-Cola brand a white denim rendition of the classic Chuck Taylor All Star ‘70, which comes in custom packaging. Oakley is the official eyewear partner for this summer experience, as the Frogskins sunglasses silhouette is dressed in translucent red and clear frames, as well as revolutionary Prizm lenses. Premium classic crew white socks by Stance are also given the co-branded Kith and Coca-Cola treatment. Lastly, the unparalleled YETI Roadie 20 cooler is stamped with Kith x Coca-Cola branding and fashioned with other key color hits.

At the center of this collaboration is a special rendition of the classic 8-ounce Coca-Cola glass bottle. This limited-edition bottle features Kith and Coca-Cola logos on opposite sides printed directly on the glass. This bottle will not be sold, and will instead be given away with each purchase from the collection (while supplies last).

The full capsule collection will be available on KITH.com and in KITH stores starting August 11.

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