adidas is collaborating with Colossal Media, the world leader in hand painted outdoor advertising, on an art gallery in Bushwick, Brooklyn. Murals take up a massive 5,000 square feet and bridge the gap between art and advertising with curated artists handpicked by adidas designers in collaboration with Brooklyn based Colossal to represent the community’s individuality.
The original artwork is inspired by adidas’ latest urban running campaign for PureBOOST DPR, giving a voice to local artists including Amber Vittoria, Ben Clarke, Daniel Zender, Laura Bee, Leanna Perry, David Silverstein and Ilana Blady, adidas designers, Samm McAlear and Jean Khalife, and Colossal designers, Elise Kei-Rahn and Pete Freeman.
“At the Brooklyn Creator Farm, we have the opportunity to work with New York City’s incredibly talented creative community, and this Colossal collaboration is a perfect of example of that,” said adidas Brooklyn Farm Creative Concept and Storytelling Director Jose Cabaco. “Bringing together such a diverse group of visual artists, we wanted to celebrate the many urban runners that run this city, capturing the energy of that sport along the streets they’ve made their own.”
“Running is a creative outlet where the body transforms frustration and pain into something positive and beautiful,” said Elise Kei-Rahn of Colossal. “I can run the same route ten times, and I’ll face different obstacles each time. But I’m always up against a fierce rivalry with my own mind, because a negative mindset can ruin a race.”
Kei-Rahn continued, “Pete (Freeman) and I decided to depict the convergence of the mental and physical challenges of running by juxtaposing the tangible movement of a runner with a fictitious snake. The runner is literally being hunted by an idea conjured in their own mind.”
Murals ranging from 149 to 1,050 square feet are on display through Aug. 13 in ten locations in Bushwick, including: Siegel Street and Bogart Street; Morgan Avenue and Meserole Street; Morgan Avenue and Harrison Place; Grattan Street between Morgan Avenue and Bogart Street; Johnson Avenue and Scott Avenue; Morgan Avenue and Stagg Street; Johnson Avenue and Bushwick Place; Bogart Street and Cook Street; Meserole Street and Waterbury Street; and Wyckoff Avenue and Troutman Street.
The adidas PureBOOST DPR is available now for $150 on adidas.com and select retailers nationwide. Follow the conversation @adidasrunning on Instagram, Twitter and Facebook using #PureBOOST DPR.