We recently took a road trip to Indio, California with Three Olives Vodka to help celebrate their new campaign “Find Otherness.” Three Olives collaborated with the duo behind Van Orton Design, whose signature kaleidoscopic, neon-colored aesthetic brings “Find Otherness” to life in the perspective-shifting new creative inspiration to art. “The creative concept for ‘Find Otherness’ boldly, inclusively, celebrates individuality,” said Ken Matsubara, Creative Director at The VIA Agency, who created the campaign with Three Olives. “For our work we chose artists who have a unique point of view on fashion, music, art and other media. They were also asked to participate based on their talent and passion, not the size of their following, because that’s how you get ideas that are both unique and universal. Three Olives isn’t only about setting trends, but also about sharing them.”
Three Olives partnered with GRAMMY nominated singer-songwriter, Halsey, to kick off ‘Find Otherness’ on the road to the most anticipated music festival of the year in Indio, California. We stopped at a variety of desert hotspots, culminating at a first-of-its-kind “Three Olives Thrift Shop,” where we met with Halsey, who shared her personal style tips, details about her upcoming album “hopeless fountain kingdom,” along with dressing guests for the weekend long festival of events.
“As an artist, my main priority is promoting confidence and individuality. It’s important to shine a spotlight on the subtle nuances that make all of us so special and so unique,” said Halsey. “Like Three Olives Vodka and Find Otherness, there is nothing better than celebrating the glory of being comfortable in your own skin.”
Later this summer, Three Olives will introduce two new flavors that will be accompanied by an additional online vignette profiling fine-art-bodypainter Johannes Stötter.