Kobe Bryant always had a flair for the dramatic during his playing days: dizzying shots made at the very last second with extreme difficulty became his calling card, even his last NBA game was punctuated by a surreal 60-point performance. Now one can’t really be surprised when he translates such trademark dramatics into his post-playing endeavors.
So when Nike and Bryant decided to debut their latest signature sneaker together, they tapped the somber energies of the holiday of Dia De Los Muertos to help celebrate the “death” of his playing days and reveal his first post-NBA sneaker, the Kobe AD.
To emphasize the theme and occasion, noted artists Mr. Cartoon and Patrick Martinez created several art installations that distinguished the career of The Black Mamba. What’s more, a grandiose candlelit vigil made up of Bryant’s many jerseys throughout his career was on display, with photos highlighting many moments throughout his playing days dotting the extravagant visual tribute.
Liz Hernandez of Access Hollywood also hosted a brief Q+A with Bryant, touching on his post-playing life and also what the city of LA means to him.
As for details of the shoe itself, the Kobe A.D. still benefitted from Kobe’s cerebral approach to crafting and also his impeccable attention to detail. The shoe continues the legacy of lightweight and low-profile, combining a Zoom air unit in the heel, Lunarlon foam in the midsole, and a breathable upper supported by Dynamic Flywire.
Suggested retail price is $160, with a general release date of November 22 at nike.com and select retailers.