What happens when Philadelphia’s newest menswear boutique teams up with one of the city’s oldest sportswear brands to create unique, one-of-a-kind, custom hats? In a word, MAGIC. Lapstone & Hammer and Mitchell & Ness present the “Destructed Denim” hat collection: a pack of eight hats featuring four NBA teams – the Chicago Bulls, Philadelphia 76ers, Brooklyn Nets and Cleveland Cavaliers – releasing February 5th, in-store at our 1106 Chestnut St. location in Philadelphia and online at lapstoneandhammer.com.
This revolutionary concept began with a rather simple question; can we translate the effect of broken-in, raw denim from jeans to hats? When we presented this idea to our friends at Mitchell & Ness, they were more than happy to help us find out. The process starts with a snapback hat made of sturdy, raw denim with one of two embroidered designs on the front, either the team name or team logo. Then another piece of denim is sewn on top of that design, completely obscuring it from view. Finally, a team of local artists cut, rub, sand, distress and destroy that overlaid denim panel to reveal the details of the embroidery beneath it. It’s like wearing a hat made out of your favorite pair of old jeans!
Every hat is hand destructed, each one displaying a varying level of wear, ensuring that no two are alike. They come packaged in a slide-out, canvas bag with a custom Lapstone & Hammer x Mitchell & Ness hang tag, a Mitchell & Ness metal dog tag and a piece of sandpaper for any further destruction the customer wishes to pursue themselves.
Eight hats, four teams, two designs, one amazing concept: the “Destructed Denim” hat collection.
Source: Lapstone & Hammer